Is it just me, or does the guy in this bear more than a striking resemblance to @kylewhitley?
In no way is Kyle a loser. In fact, he’s probably one of the coolest dudes ever. I think they are talking about those chicks in the background being the losers. Although, I’m not entirely sure how that makes the guy a winner. The only thing this ad is missing is the finger-point-snap.